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Digital Marketer at iApp Technology

Position Details​

  • Experience Level: Junior / Intermediate / Senior
  • Department: Marketing
  • Job Type: Full-time

About the Role​

As a Digital Marketer at iApp Technology, you will be instrumental in shaping and executing our online marketing strategies to drive brand awareness, lead generation, and customer acquisition for our cutting-edge AI solutions. You will manage various digital channels, analyze performance data, and optimize campaigns to achieve marketing objectives. We are seeking talented marketers at Junior (0-2 years), Intermediate (2-5 years), and Senior (5+ years) experience levels.

Key Performance Indicators (KPIs)​

  • Digital campaign performance (e.g., CTR, conversion rates).
  • Return on Marketing Investment (ROMI).
  • Growth in website traffic and qualified leads.
  • Effectiveness of strategy analysis and optimization.
  • Brand engagement and online presence growth.

Key Responsibilities (Varies by Level)​

  • Plan, execute, and manage digital marketing campaigns across various channels (e.g., SEO/SEM, social media, email marketing, content marketing).
  • Create and manage engaging content for online platforms.
  • Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics).
  • Optimize campaigns based on data insights to improve performance and ROI.
  • Manage social media presence and community engagement.
  • Conduct market research and competitor analysis.
  • Collaborate with sales and product teams to align marketing efforts.
  • Stay updated with the latest digital marketing trends and technologies.
  • Intermediate/Senior: Develop content strategies, manage marketing budgets, perform A/B testing, potentially utilize marketing automation tools.
  • Senior Level: Develop holistic digital marketing strategies, manage large budgets, lead and mentor junior marketers, drive marketing innovation.

Required Qualifications​

Experience:

  • Junior: 0-2 years of experience in digital marketing or a related field.
  • Intermediate: 2-5 years of hands-on digital marketing experience, managing campaigns across multiple channels.
  • Senior: 5+ years of strategic digital marketing experience with a proven track record of driving growth, preferably in B2B or technology sectors.

Skills:

  • Solid understanding of core digital marketing principles (SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing).
  • Experience with digital analytics tools (e.g., Google Analytics).
  • Basic understanding of AI/ML concepts to effectively communicate product value (training provided).
  • Strong analytical skills and data-driven thinking.
  • Excellent communication skills in Thai and English.
  • Intermediate/Senior: Proficiency with marketing automation tools, CRM systems, advanced analytics, and A/B testing methodologies.

Nice to Have​

  • Experience marketing B2B technology or AI solutions.
  • Graphic design skills or experience with design tools.
  • Experience with video marketing.
  • Certifications in Google Ads, Google Analytics, or other relevant platforms.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo).

What We Look For​

  • Creative and analytical mindset.
  • Strong attention to detail.
  • Proactive and results-oriented approach.
  • Ability to manage multiple projects and deadlines.
  • Excellent collaboration and teamwork skills.
  • Eagerness to learn and adapt to the fast-paced digital landscape.

What We Offer​

  • Opportunity to market innovative AI solutions in a growing industry.
  • Competitive salary structure based on experience.
  • Career growth path within the marketing team.
  • Annual conference budget for professional development.
  • Annual learning & development stipend.
  • Comprehensive life and health insurance coverage.
  • Modern work equipment.
  • Team-driven celebrations and events.
  • Thai standard benefits (Social Security, Annual Leave, etc.).

Evaluation Criteria​

Candidates will be evaluated on:

  • Proven experience in digital marketing relevant to the level.
  • Understanding of digital marketing channels and analytics.
  • Analytical and problem-solving skills.
  • Communication and collaboration abilities.
  • Creativity and strategic thinking.
  • Cultural fit and alignment with iApp's values.

Location​

Ladprao 71 Office, Bangkok, Thailand

How to Apply​

To apply for this position, please send your resume and a cover letter outlining your digital marketing experience and achievements to hr@iapp.co.th with the subject line "Digital Marketer Position - [Specify Level: Junior/Intermediate/Senior]".

Please include:

  • Your updated resume/CV.
  • Cover letter detailing your relevant experience, campaign successes (quantifiable results if possible), and why you are interested in marketing AI solutions at iApp Technology.