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'AI' A Key Driver for Business Growth

· 2 min read
Kobkrit Viriyayudhakorn
Kobkrit Viriyayudhakorn
CEO @ iApp Technology

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Certainly, AI was developed to help minimize human error and maximize efficiency. Currently, AI is assisting businesses in various ways, such as:

Customer Service​

Monitoring customers 24/7 might be beyond human capabilities, but AI can do it. Using Chatbots to help respond to customers significantly reduces our workload because it can instantly answer customer questions as we have configured. This prevents customers from having to wait long.

For example:

  • Facebook suggests previously used responses for us to select and send, saving us time from searching for answers or typing new ones.
  • Chatbots can automatically answer customer questions if customers message during inconvenient hours.

All of this is AI assistance that saves time and costs by eliminating the need to hire admins to answer chats.

Goods Transportation​

Integrating AI into goods transportation allows us to reduce time in every step, from preparation to delivery. AI can be used to calculate transportation routes to find the fastest route.

  • AI can arrange delivery order so that delivery personnel don't waste time going back and forth to different houses.
  • Back-end systems can calculate customer purchase behavior.

Human Resource Management​

Believe it or not, AI can also help us manage organizations efficiently, starting with recruitment:

  • For organizations with many applicants, using AI for screening saves time and effort. It can also accurately find candidates who meet the requirements.
  • AI also helps track employee performance and collect employee statistics to provide fair and appropriate compensation.

New Opportunities from AI​

Besides helping existing businesses, AI also opens opportunities to reduce costs and increase revenue by adapting to new business models.

Self-Driving Cars​

Previously, cars required human drivers. Today, self-driving vehicles have emerged, using AI to calculate the surrounding environment to safely transport passengers to their destination.

  • AI can learn from experience and continuously improve, making driving more accurate and safer.
  • Currently, China and the United States are developing self-driving taxi businesses to reduce human errors that can cause road accidents.

Conclusion​

Many businesses are developing and using AI to create new revenue opportunities and improve the efficiency of organizational operations and various services. The world continues to evolve. What we can do is to never stop learning and seize opportunities before anyone else.