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iApp Launches “Chinda,” an Upgrade from “ChoChae,” a Generative AI Chatbot Catering to Thai SMEs

· 4 min read
Kobkrit Viriyayudhakorn
Kobkrit Viriyayudhakorn
CEO @ iApp Technology

iApp ASR preview iApp Technology Co., Ltd. (iApp), an expert in providing AI (Artificial Intelligence) system development services, as well as chatbot services and more, launches an intelligent Generative AI chatbot, upgrading ChoChae to Chinda (จินดา), an automated Generative AI chat response system. It no longer requires experts to create a large number of question-and-answer (FAQ) items to train the chatbot as before. Simply upload any data or documents, such as product catalogs, product manuals, or other documents and audio and video files of the store. Chinda will be able to understand the content and answer questions automatically. It can also connect the chatbot and provide services to customers as an automatic admin via Line, Facebook Messenger, Website, and API. It answers questions in various formats, including text and voice, and allows for easy switching between bot and admin Q&A. It's available now at https://chinda.iapp.co.th

Dr. Kobkrit Viriyayutthakorn, CEO of iApp Technology Co., Ltd. (iApp), revealed that iApp is pleased to introduce Chinda, a Generative AI chatbot, which is an upgrade from the previous ChoChae FAQ-based chatbot. It leverages the specifically developed Thai language model OpenThaiGPT. “We changed the name from ChoChae to Chinda, inspired by Thailand's first textbook, ‘Jindamanee.’ It's invaluable, like a magic lamp, capable of fulfilling various needs. It can serve as a sales assistant, present products and services, and enhance customer response efficiency. Chinda enhances the program's capabilities using the latest AI model from Facebook Llama 3.1, combined with OpenThaiGPT. This allows Chinda to deeply understand and communicate in Thai, reflecting Thai cultural context. It boasts diverse capabilities, such as answering questions from user-input data or documents, and connecting to popular platforms like Line, Facebook Messenger, Website, and API. It can also read and process Thai documents using OCR, allowing Chinda to upload paper-based data and images, making it convenient for SMEs or online sellers. Businesses can customize messages and responses to suit their needs. Considering the price, it's very cost-effective, starting at just 499 baht/month.”


Chinda is a Large Language Model (LLM) developed to meet the needs of Thai users, with key features as follows:

1. Development Foundation​

Chinda: is built on Facebook Llama 3.1, the latest technology, combined with OpenThaiGPT. This fusion makes Chinda a cutting-edge model with high capabilities in processing and accurately answering questions in Thai.

2. Specialized Customization​

Chinda provides general Thai language services such as translation, question answering, and Thai content creation. It also offers enhanced customization for specialized applications, such as targeted question answering based on specific product and service data. It integrates with social media (LINE, Facebook) and processes Thai documents with OCR and Thai speech with Speech-to-Text, making Chinda suitable for businesses and organizations requiring these special capabilities.

3. Accessibility and Usage​

Chinda: allows easy customization of the chatbot's personality and responses through simple text prompts (like instructing a human), enabling efficient use in Thai businesses, especially for commercial applications.

4. Pricing and Marketing​

Chinda offers various service packages to cater to businesses of all sizes, from individuals and small organizations to large enterprises with numerous employees. It supports business and internal organizational communication, starting at just 499 baht/month.

“Chinda is a model developed by combining the knowledge and capabilities of the OpenThaiGPT development team, aiming to develop Thai AI for Thai businesses. It represents genuine Thai expertise, a source of pride for the team, and a compelling option for businesses and organizations to choose based on their specific needs,” Dr. Kobkrit concluded.

Chinda is now available. Use it today at https://chinda.iapp.co.th. Enter Coupon Code FIRST20 for a 20% discount on your first package purchase.