Kobkrit Viriyayudhakorn

By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

If you're a Thai startup founder integrating AI into your product, you've probably experienced sticker shock when the first month's API bill arrives. What seemed like affordable pricing during development suddenly becomes a significant burn rate line item as you scale.

The good news? With the right strategies, you can reduce your LLM (Large Language Model) expenses by 50-70% without sacrificing quality or user experience. We've helped dozens of Thai startups optimize their AI costs, and the patterns are clear: most startups are overspending unnecessarily.

This article shares 10 proven cost optimization strategies, backed by a real Thai startup case study that cut their monthly AI bill from 200,000 baht to 60,000 baht—a 70% reduction—while actually improving their product.

By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

One of the most common questions we hear from Thai AI engineers and technical teams is: "Should I use RAG or fine-tuning for my Thai language application?" It's a critical question that directly impacts development costs, performance, maintenance complexity, and long-term scalability.

The answer, as with most engineering decisions, is: it depends. But understanding when to use each approach—and increasingly, how to combine them—can mean the difference between a successful AI deployment and an expensive failure.

This article provides a comprehensive technical comparison of Retrieval-Augmented Generation (RAG) and fine-tuning specifically for Thai language applications, drawing from our experience at iApp Technology deploying both approaches across hundreds of Thai enterprises.

By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

The AI API landscape in 2025 is more competitive and complex than ever. With OpenAI, Google, Anthropic, Meta, and dozens of specialized providers offering increasingly powerful and affordable AI capabilities, Thai CTOs face a critical question: Which AI API provider is right for our organization?

The wrong choice can lock you into an expensive, inflexible solution that doesn't meet your needs. The right choice can accelerate innovation, reduce costs, and provide competitive advantages. With AI infrastructure decisions affecting years of technology roadmap and millions of baht in investment, getting this decision right matters.

This article provides a systematic framework for evaluating AI API providers specifically for Thai enterprises, covering the key technical, business, and compliance factors that should drive your decision.

By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

As we approach the final months of 2025, the technology landscape is accelerating at an unprecedented pace. For Thai businesses, 2026 will mark a critical inflection point - the year when emerging technologies transition from experimental pilots to mission-critical infrastructure. The decisions companies make today will determine whether they lead, follow, or get left behind in the next wave of digital transformation.

Based on current market trends, technology trajectories, and conversations with hundreds of Thai enterprises, I've identified seven transformative technology shifts that will define 2026. These aren't speculative forecasts - they're observable trends already gaining momentum that will reach mainstream adoption within the next 12-18 months.

For Thai companies navigating Thailand's 2.6 trillion baht AI opportunity and the government's ambitious digitalization agenda, understanding and preparing for these shifts isn't optional - it's existential.

By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

October 2025 marks a pivotal moment in artificial intelligence. While the industry was still recovering from the AI pricing wars that shook the market last week, a new wave of technological breakthroughs is reshaping how businesses approach AI adoption. From autonomous AI agents that can plan and execute complex tasks to multimodal systems that understand the world like humans do, the pace of innovation is accelerating at an unprecedented rate.

For Thai enterprises, this convergence of falling AI costs and rising capabilities creates a once-in-a-generation opportunity. With Thailand's AI economy projected to reach 2.6 trillion baht by 2030 and government backing of 25 billion baht for AI infrastructure, the question is no longer whether to adopt AI, but how to do it strategically.

By Dr. Kobkrit Viriyayudhakorn

The artificial intelligence industry is facing a massive price war that will reshape the industry and significantly impact Thailand.

OpenAI has returned to open-source AI development with the release of two powerful new models: GPT-OSS-120B and GPT-OSS-20B. These open-weight reasoning models are available under the Apache 2.0 license and bring significant advancements in reasoning capabilities, along with native support for the OpenAI Harmony response format.

With great pride, iApp Technology Co., Ltd. is pleased to announce that we have successfully received E-Voting Standard Certification from ETDA (Standard 25-2564 Version 2.0). This certification validates the quality and reliability of our E-Voting system.

WebSocket works fine during development, but once in production it quietly "disconnects" — no error, no logs.

This issue happens frequently in production systems,
especially when WebSocket encounters a proxy, firewall, or load balancer with a timeout that silently drops the connection.

iApp Technology is proud to announce that we have officially achieved certification under the ISO/IEC 29110-4-1:2018 standard, further solidifying our commitment to excellence in software development and project management practices. This certification reflects our adherence to internationally recognized processes that ensure high-quality and reliable software solutions tailored specifically for Very Small Entities (VSEs).

ISO/IEC 29110-4-1:2018 is a globally recognized standard focused on defining lifecycle profiles for software engineering processes, especially for smaller enterprises. As a company that is dedicated to fostering innovation and providing robust software solutions, we believe that this certification will help us deliver even greater value to our customers, particularly those in the SME and startup sectors, where agility and efficiency are key.