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2 posts tagged with "Customer Service"

AI for customer service

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What is Sentiment Analysis? A Complete Guide for Beginners

· 12 min read
Kobkrit Viriyayudhakorn
CEO @ iApp Technology

When a customer writes "สินค้าดีมาก ส่งเร็ว ประทับใจ!" (Great product, fast delivery, impressed!) in a review, how does your business automatically know this is positive feedback? When thousands of social media comments flood in after a product launch, how can you quickly understand whether people love it or hate it? The answer is Sentiment Analysis — one of the most practical applications of AI in business today.

What is a Chatbot? A Complete Guide for Beginners

· 11 min read
Kobkrit Viriyayudhakorn
CEO @ iApp Technology

Have you ever chatted with customer support on a website at 2 AM and gotten an instant reply? Or asked a voice assistant to play music or check the weather? Chances are, you were talking to a chatbot. These AI-powered conversational agents are transforming how businesses interact with customers, and they're becoming smarter every day.