By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

As we approach the final months of 2025, the technology landscape is accelerating at an unprecedented pace. For Thai businesses, 2026 will mark a critical inflection point - the year when emerging technologies transition from experimental pilots to mission-critical infrastructure. The decisions companies make today will determine whether they lead, follow, or get left behind in the next wave of digital transformation.

Based on current market trends, technology trajectories, and conversations with hundreds of Thai enterprises, I've identified seven transformative technology shifts that will define 2026. These aren't speculative forecasts - they're observable trends already gaining momentum that will reach mainstream adoption within the next 12-18 months.

For Thai companies navigating Thailand's 2.6 trillion baht AI opportunity and the government's ambitious digitalization agenda, understanding and preparing for these shifts isn't optional - it's existential.

By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology

October 2025 marks a pivotal moment in artificial intelligence. While the industry was still recovering from the AI pricing wars that shook the market last week, a new wave of technological breakthroughs is reshaping how businesses approach AI adoption. From autonomous AI agents that can plan and execute complex tasks to multimodal systems that understand the world like humans do, the pace of innovation is accelerating at an unprecedented rate.

For Thai enterprises, this convergence of falling AI costs and rising capabilities creates a once-in-a-generation opportunity. With Thailand's AI economy projected to reach 2.6 trillion baht by 2030 and government backing of 25 billion baht for AI infrastructure, the question is no longer whether to adopt AI, but how to do it strategically.

By Dr. Kobkrit Viriyayudhakorn

The artificial intelligence industry is facing a massive price war that will reshape the industry and significantly impact Thailand.

OpenAI has returned to open-source AI development with the release of two powerful new models: GPT-OSS-120B and GPT-OSS-20B. These open-weight reasoning models are available under the Apache 2.0 license and bring significant advancements in reasoning capabilities, along with native support for the OpenAI Harmony response format.

With great pride, iApp Technology Co., Ltd. is pleased to announce that we have successfully received E-Voting Standard Certification from ETDA (Standard 25-2564 Version 2.0). This certification validates the quality and reliability of our E-Voting system.

WebSocket works fine during development, but once in production it quietly "disconnects" — no error, no logs.

This issue happens frequently in production systems,
especially when WebSocket encounters a proxy, firewall, or load balancer with a timeout that silently drops the connection.

iApp Technology is proud to announce that we have officially achieved certification under the ISO/IEC 29110-4-1:2018 standard, further solidifying our commitment to excellence in software development and project management practices. This certification reflects our adherence to internationally recognized processes that ensure high-quality and reliable software solutions tailored specifically for Very Small Entities (VSEs).

ISO/IEC 29110-4-1:2018 is a globally recognized standard focused on defining lifecycle profiles for software engineering processes, especially for smaller enterprises. As a company that is dedicated to fostering innovation and providing robust software solutions, we believe that this certification will help us deliver even greater value to our customers, particularly those in the SME and startup sectors, where agility and efficiency are key.

This evaluation examines the performance of ChindaLLM, the Thai AI Chatbot Assistant, designed to deliver highly accurate responses across a wide range of documents. Utilizing OpenThaiGPT, the most advanced Thai LLM model available, ChindaLLM provides precise answers in 10 languages, improving internal communication and customer service within organizations.

The following evaluation report assesses Thanoy, the Thai Legal AI Assistant powered by OpenThaiGPT, which is designed to provide accurate and reliable legal advice across various legal documents and queries. Trained on over 10,000 Thai legal articles and regulations, Thanoy offers an advanced solution for legal professionals and general users seeking legal guidance.

iApp Technology presented its AI voice technology to faculty members and staff at Kasetsart University in training courses on AI applications for enhanced work efficiency.