iApp's Artificial Intelligence System
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By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
You've probably heard of ChatGPT, Claude, or Google's Gemini. These are all powered by something called a Large Language Model or LLM. But what exactly is an LLM? How does it work? And why should you care?
In this beginner-friendly guide, we'll explain everything you need to know about LLMs in simple terms - no PhD required!
By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
Imagine a city that knows when traffic is about to get congested and automatically reroutes vehicles, a city that detects utility waste instantly and saves resources, or a city where parking is found in seconds. This isn't science fiction—this is Smart City AI, and it's transforming how millions of people live in cities today.
In this beginner's guide, we'll explore what Smart City AI is, understand the confusing jargon, discover why it matters, and show you practical examples happening right now in Thailand.
By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
Ever wondered how apps can instantly read your Thai ID card or passport? How banks verify your identity from a photo of your documents? The magic behind this is called OCR - Optical Character Recognition. In this guide, we'll explain everything you need to know about Thai Document OCR in simple terms.
By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
How does your phone understand when you type in Thai? How can AI analyze thousands of customer reviews in seconds? How do chatbots know how to respond to your questions? The answer is Natural Language Processing or NLP. In this guide, we'll explain everything you need to know about Thai NLP in simple terms.
By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
In an era of rapid technological change, the term "AI" or "Artificial Intelligence" has become ubiquitous. But many people are still confused about what AI actually is. And what do newer terms like Generative AI, Agentic AI, or AI Agent really mean?
This article will explain everything from the basics, along with real-world examples of applications in Thailand's key industries: Manufacturing, Healthcare, Tourism, and Agriculture in 2025.
We are thrilled to announce that DeepSeek-V3.2, one of the most advanced open-source large language models, is now available through the iApp AI Gateway!
By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
As we approach the final months of 2025, the technology landscape is accelerating at an unprecedented pace. For Thai businesses, 2026 will mark a critical inflection point - the year when emerging technologies transition from experimental pilots to mission-critical infrastructure. The decisions companies make today will determine whether they lead, follow, or get left behind in the next wave of digital transformation.
Based on current market trends, technology trajectories, and conversations with hundreds of Thai enterprises, I've identified seven transformative technology shifts that will define 2026. These aren't speculative forecasts - they're observable trends already gaining momentum that will reach mainstream adoption within the next 12-18 months.
For Thai companies navigating Thailand's 2.6 trillion baht AI opportunity and the government's ambitious digitalization agenda, understanding and preparing for these shifts isn't optional - it's existential.
By Dr. Kobkrit Viriyayudhakorn, CEO & Founder, iApp Technology
October 2025 marks a pivotal moment in artificial intelligence. While the industry was still recovering from the AI pricing wars that shook the market last week, a new wave of technological breakthroughs is reshaping how businesses approach AI adoption. From autonomous AI agents that can plan and execute complex tasks to multimodal systems that understand the world like humans do, the pace of innovation is accelerating at an unprecedented rate.
For Thai enterprises, this convergence of falling AI costs and rising capabilities creates a once-in-a-generation opportunity. With Thailand's AI economy projected to reach 2.6 trillion baht by 2030 and government backing of 25 billion baht for AI infrastructure, the question is no longer whether to adopt AI, but how to do it strategically.
By Dr. Kobkrit Viriyayudhakorn
The artificial intelligence industry is facing a massive price war that will reshape the industry and significantly impact Thailand.
OpenAI has returned to open-source AI development with the release of two powerful new models: GPT-OSS-120B and GPT-OSS-20B. These open-weight reasoning models are available under the Apache 2.0 license and bring significant advancements in reasoning capabilities, along with native support for the OpenAI Harmony response format.