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What is Agentic AI? A Complete Guide for Beginners

· 10 min read
Kobkrit Viriyayudhakorn
CEO @ iApp Technology

You've probably used ChatGPT or similar AI assistants. You ask a question, get an answer, and that's it. But what if AI could do more? What if it could plan, execute multi-step tasks, use tools, and work autonomously to achieve your goals? Welcome to Agentic AI - the next evolution of artificial intelligence.

What is Agentic AI?

Agentic AI refers to AI systems that can act autonomously to achieve goals. Unlike traditional AI that simply responds to prompts, Agentic AI can:

  • Plan complex multi-step tasks
  • Make decisions independently
  • Use external tools (APIs, databases, web search)
  • Learn from feedback and adapt
  • Persist until goals are achieved

Think of it like this: Traditional AI is like a helpful employee who answers your questions. Agentic AI is like a capable manager who takes your objective and figures out how to accomplish it - planning, delegating, problem-solving, and adjusting along the way.

Simple Example

Traditional AI:

  • You: "What's the weather in Bangkok?"
  • AI: "It's 32°C and sunny in Bangkok."
  • (Done - single response)

Agentic AI:

  • You: "Plan a weekend trip to Chiang Mai for me."
  • AI: Searches for flightsCompares pricesChecks weatherFinds hotelsResearches attractionsCreates itineraryBooks everything → "Here's your complete trip plan with all bookings confirmed."

Traditional AI vs Agentic AI

Traditional AI vs Agentic AI Comparison

Key Differences

AspectTraditional AIAgentic AI
InteractionSingle prompt → Single responseGoal → Multiple autonomous actions
BehaviorReactive (waits for input)Proactive (takes initiative)
Task ComplexitySingle, isolated tasksMulti-step, interconnected workflows
Tool UseLimited or noneExtensive (APIs, search, code, etc.)
Decision MakingHuman-directedAutonomous within boundaries
LearningStatic per sessionAdapts and improves during execution
PersistenceEnds after responseContinues until goal achieved

Types of Agentic AI Systems

1. Single-Agent Systems

One AI agent working independently to complete tasks.

  • Example: A coding assistant that writes, tests, and debugs code
  • Use case: Personal productivity, simple automation

2. Multi-Agent Systems

Multiple AI agents collaborating, each with specialized roles.

  • Example: A team with a "researcher" agent, "writer" agent, and "reviewer" agent
  • Use case: Complex projects, content creation pipelines

3. Hierarchical Agent Systems

Agents organized in a hierarchy with manager and worker agents.

  • Example: A supervisor agent delegating to specialized sub-agents
  • Use case: Enterprise automation, large-scale operations

4. Reactive Agents

Agents that respond to environmental changes in real-time.

  • Example: Trading bots that react to market conditions
  • Use case: Monitoring, real-time decision making

5. Deliberative Agents

Agents that plan extensively before acting.

  • Example: Strategic planning AI for business decisions
  • Use case: Complex problem-solving, research

The Agentic AI Loop

The Agentic AI Loop

Agentic AI operates in a continuous loop:

1. Perceive

The agent observes its environment and gathers information:

  • Reading user requests
  • Monitoring data sources
  • Checking tool outputs

2. Reason

The agent analyzes the situation and plans:

  • Understanding the goal
  • Breaking down complex tasks
  • Deciding which tools to use
  • Planning the sequence of actions

3. Act

The agent executes actions using available tools:

  • Calling APIs
  • Searching the web
  • Writing and running code
  • Communicating with other systems

4. Learn

The agent evaluates results and adapts:

  • Checking if goals are met
  • Learning from errors
  • Adjusting strategy if needed
  • Improving for future tasks

This loop continues until the goal is achieved or the agent determines it cannot proceed.

Key AI Terms Explained (Jargon Buster)

1. Agent

What it is: An AI system that can perceive its environment, make decisions, and take actions autonomously.

Simple analogy: Think of a robot vacuum. It perceives the room, decides where to clean, acts by moving and vacuuming, and adapts when it hits obstacles.

In AI context: An LLM with the ability to use tools, make decisions, and execute multi-step plans.

2. Tool Calling / Function Calling

What it is: The ability of an AI to use external tools like APIs, databases, or code execution.

Simple analogy: Like a chef who can use various kitchen tools (knives, stoves, blenders) to prepare a meal.

Example: An agent calling a weather API, then a booking API, then a payment API to plan your trip.

3. Chain of Thought (CoT)

What it is: A reasoning technique where AI explains its thinking step-by-step before reaching a conclusion.

Simple analogy: Like showing your work in a math problem instead of just giving the answer.

Why it matters: Helps agents make better decisions and allows humans to verify the reasoning.

4. ReAct (Reasoning + Acting)

What it is: A framework where the AI alternates between reasoning about what to do and taking actions.

Simple analogy: "Think, then do, then think again" - like a chess player who analyzes, moves, then re-analyzes.

Pattern: Thought → Action → Observation → Thought → Action → ...

5. Orchestration

What it is: The coordination and management of multiple AI agents or tools working together.

Simple analogy: Like a conductor leading an orchestra - ensuring all instruments (agents) play in harmony.

Why it matters: Complex tasks often require multiple specialized agents working together.

Why Agentic AI Matters

1. Automates Complex Workflows

Traditional automation handles simple, repetitive tasks. Agentic AI can automate complex workflows that require:

  • Decision making
  • Handling exceptions
  • Adapting to changing conditions
  • Coordinating multiple systems

2. Reduces Human Bottlenecks

Many business processes stall waiting for human decisions. Agentic AI can:

  • Handle routine decisions autonomously
  • Escalate only truly complex cases
  • Work 24/7 without fatigue

3. Scales Expertise

Expert knowledge can be embedded in agents:

  • Legal agents that understand Thai law
  • Medical agents that assist with diagnosis
  • Financial agents that analyze investments

4. Enables New Capabilities

Things that were impossible become possible:

  • Personalized services at scale
  • Real-time adaptive systems
  • Complex research automation

What Problems Does Agentic AI Solve?

ProblemTraditional SolutionAgentic AI Solution
Multi-step customer serviceHuman agents handling each stepAI agent resolves end-to-end
Data analysis & reportingAnalysts manually query and formatAgent gathers, analyzes, and generates reports
Software developmentDevelopers write, test, debugAgent codes, tests, and fixes autonomously
Research & synthesisHours of manual researchAgent searches, reads, and synthesizes
Document processingManual review and extractionAgent reads, understands, and processes
Scheduling & coordinationBack-and-forth emailsAgent negotiates and schedules

How Agentic AI Works

The Architecture

  1. Large Language Model (Brain)

    • Understands natural language
    • Reasons about tasks
    • Generates plans and responses
  2. Memory Systems

    • Short-term: Current conversation/task
    • Long-term: Past experiences, user preferences
  3. Tool Library

    • APIs and integrations
    • Code execution environments
    • Database access
    • Web browsing capabilities
  4. Orchestration Layer

    • Manages the agent loop
    • Handles errors and retries
    • Coordinates multiple agents

Example Flow

User: "Analyze our sales data and create a presentation"

Agent Thinking:
1. I need to access the sales database
2. Then analyze trends and patterns
3. Generate insights and visualizations
4. Create a presentation with findings

Agent Actions:
→ [Tool: Database] Query sales data for last 12 months
→ [Tool: Analysis] Calculate trends, growth rates, top products
→ [Tool: Visualization] Create charts and graphs
→ [Tool: Presentation] Generate slides with insights
→ [Output] "Here's your sales presentation with key insights..."

Agentic AI in Thailand: Real Applications

1. Thai Customer Service Automation

Using Chinda Thai LLM as the brain, businesses can build agents that:

  • Understand Thai language nuances
  • Handle customer complaints end-to-end
  • Escalate complex cases appropriately
  • Process refunds and exchanges autonomously

2. Thai Document Processing Pipeline

Combining AI agents with Thai OCR:

  • Agent receives document images
  • Uses OCR to extract Thai text
  • Validates information against databases
  • Routes to appropriate departments
  • Follows up on pending items

Using Thanoy Legal AI:

  • Agent receives legal questions
  • Searches relevant Thai laws and precedents
  • Analyzes applicability to the case
  • Generates legal summaries and recommendations

4. Multilingual Business Agent

Combining Translation API with LLMs:

  • Agent communicates with customers in any language
  • Translates internal documents on-the-fly
  • Coordinates international operations
  • Handles cross-border queries

5. Voice-Enabled Thai Agent

Integrating Speech-to-Text and Text-to-Speech:

  • Agent receives voice commands in Thai
  • Processes requests using AI reasoning
  • Responds with natural Thai speech
  • Enables hands-free automation

Building Agentic AI with iApp

iApp Technology provides the building blocks for Agentic AI in Thailand:

Available Components

ComponentiApp ProductRole in Agent
Language UnderstandingChinda Thai LLMBrain for Thai language tasks
Advanced ReasoningDeepSeek-V3.2Complex reasoning and coding
Legal KnowledgeThanoy Legal AIThai legal expertise
Document ReadingThai OCR APIsReading Thai documents
TranslationTranslation APIMultilingual capabilities
Voice InterfaceSpeech APIsVoice input/output

Example: Building a Thai Customer Service Agent

import requests

def thai_customer_agent(customer_query):
# Step 1: Understand the query using Chinda
understanding = call_chinda_api(
f"Analyze this customer query and identify: intent, sentiment, required actions: {customer_query}"
)

# Step 2: Decide on actions based on intent
if "refund" in understanding['intent']:
# Check order status, process refund, etc.
result = process_refund_workflow(understanding)
elif "complaint" in understanding['intent']:
# Log complaint, escalate if needed
result = handle_complaint_workflow(understanding)
else:
# General inquiry
result = answer_inquiry(understanding)

# Step 3: Generate response in Thai
response = call_chinda_api(
f"Generate a polite Thai response for: {result}"
)

return response

def call_chinda_api(prompt):
response = requests.post(
'https://api.iapp.co.th/v3/llm/chinda-thaillm-4b/chat/completions',
headers={
'apikey': 'YOUR_API_KEY',
'Content-Type': 'application/json'
},
json={
'model': 'chinda-qwen3-4b',
'messages': [{'role': 'user', 'content': prompt}],
'max_tokens': 1024
}
)
return response.json()

Getting Started with Agentic AI

Step 1: Start Simple

Begin with single-agent systems for specific tasks:

  • Automate one workflow at a time
  • Use Chinda for Thai language tasks
  • Add tools incrementally

Step 2: Add Tools

Expand agent capabilities with iApp APIs:

Step 3: Scale Up

As confidence grows, build more complex systems:

  • Multi-agent architectures
  • Cross-functional workflows
  • Enterprise-wide automation

Resources

  1. Get API Access: API Key Management
  2. Try Chinda: Chinda Thai LLM Demo
  3. Explore Products: All iApp APIs
  4. Join Community: Discord

The Future of Agentic AI

  1. More Autonomous Agents: AI handling increasingly complex tasks with less human oversight
  2. Specialized Agents: Domain-specific agents for legal, medical, financial sectors
  3. Agent Marketplaces: Pre-built agents you can deploy immediately
  4. Agent-to-Agent Communication: AI systems negotiating and collaborating
  5. Thai-Language Agents: More sophisticated Thai language capabilities

Why Thai Businesses Should Act Now

  • Early Mover Advantage: Businesses adopting Agentic AI now will lead their industries
  • Cost Reduction: Automate expensive human workflows
  • Scale Operations: Handle more customers without proportional staff increases
  • 24/7 Availability: Agents work around the clock
  • Competitive Differentiation: Offer superior customer experiences

Conclusion

Agentic AI represents a fundamental shift from AI that answers questions to AI that accomplishes goals. It's not just about smarter chatbots - it's about autonomous systems that can plan, execute, and adapt.

For Thai businesses, the combination of iApp's Thai-language AI capabilities (Chinda, Thanoy, Thai OCR) with Agentic AI architectures opens unprecedented opportunities for automation and innovation.

Ready to build your first AI agent? Sign up for free and start with Chinda Thai LLM today!


Questions? Join our Discord Community or email us at support@iapp.co.th.

iApp Technology Co., Ltd. Thailand's Leading AI Technology Company